BREAK FREE
Fuuuuuck your limitations. Step out of the matrix + into creating your own life. I promise it’s so worth it.
HEY Y’ALL,
I’M AMY MARTIN
I FOUNDED EFFIN CREATIVE INITIALLY AS A WAY TO HELP OTHERS FEEL SEEN + EMPOWERED THROUGH BRANDING, STRATEGY + OTHER INHERENT TRICKS OF THE TRADE.
And all of my work was nothing short of legit. But I passed the point of no return when I could no longer stomach someone asking me to “make it pretty” without wanting to gouge my eyes out as if that was all I did (which was from the onset if I’m being honest. And actually, their eyes, not mine, but I digress...) My gift of easily realizing someone’s true essence through design was a no brainer. The end result gave client after client an external identity that brought them to tears in the best way, sure, but ultimately channeling that amount of creative energy over and over again left me shriveled and drained – my soul was starving.
That’s when I stopped wondering how I could help others visually see themselves and I started asking MYSELF why am I seeking transformation and evolution? What, in our malnourished culture, was making me feel so deeply disconnected from myself and everything around me?
SO I WALKED THE PLANK + SET OUT TO FORGE MY OWN PATH. IT WAS TIME TO CALL BACK MY POWER. NATURALLY AS WITH MOST ENTREPREUSES IN THIS REALITY, I BECAME MY OWN FIRST CLIENT + ULTIMATE SUCCESS STORY.
I know firsthand how it feels to exist between career and family, money and marriage, wellbeing and productivity, desire and responsibility, grief and joy. I embrace duality. The Yin. The Yang. A symbol I’ve been drawn to my entire life finally makes perfect sense.
I RECOGNIZE HOW THE DISSONANCE CAN CREATE A CHASM OF SORTS BETWEEN MIND, BODY + SOUL.
And if we haven’t given our brains and bodies the proper nourishment to fully integrate with the depths of our being, we slip into the abyss. Paralysis sets in and tightens it’s grip.
Stuck in the land of “shoulds” and comparison, all joy is sucked right out of our hearts. And in this exact moment, we begin the quest to seek that which is already known – it’s simply asking to emerge.
Getting into this shit is delicate, magical, deep work. It can be ugly. It can be so fucking uncomfortable you want to crawl out of your skin and under a rock. But that’s just it. When you’re in the void of evolving and leveling up, it requires a stupid amount of introspection. It requires an understanding of deep somatic work to shed your former self. It requires connection to your body, it’s emotional and physical needs. More than anything, it requires seeing yourself as your brightest light and getting the fuck out of your own way.
The revelation that our state of being is forever inextricably linked to our perception has been life-changing for me. And it is for my clients, too. So fuck it! Let me help you remember who the fuck you are and OWN THAT SHIT!
IF YOU’RE HAVING A HARD TIME SEEING YOURSELF THROUGH FRAGMENTED PIECES OF YOUR LIFE + RELATIONSHIPS, LET ME BE YOUR MIRROR. IT’S SCARY AS HELL, YES + IT CAN UNLOCK A TON OF DEEP-SEATED FEAR. BUT JUST BEYOND IT ON THE OTHER SIDE IS STRAIGHT UP FUCKING POWER TO CREATE YOUR BEST LIFE!
YOU DON’T HAVE TO GO AT IT ALONE.
WE’RE IN THIS SHIT TOGETHER + I’VE SO FUCKING GOT YOU!
LOVE NOTES“It is difficult to capture just how instrumental Amy has been. Because of her vision, I’ve achieved a new level of excellence and impact that exudes quality and confidence. She has a super power in being able to take vague ideas, go way beyond expectations, and handle the biggest elements down to the smallest details with care. I’m honored Amy is now a key partner and friend.”
— TYANN OSBORN, OSBORN CONSULTING
“Amy is bad ass powerhouse and a force to be reckoned with! She shows up authentically and is confident, detail-oriented, tenacious, and is practical while thinking creatively. She held me accountable, both professionally and personally. She is a chameleon creator, no matter who approaches her. She asked questions, then listened – It’s like she crawled in my brain, swam around awhile, felt my emotions, waved her magic wand and reflected it all back.”
— CATE JONES, VIOLET FEATHER ALCHEMY
“It's difficult to know what areas of your life to invest in more than others and what you can take on yourself. Amy is so easy to work with and worth every cent! It’s like working with someone who is equally invested in the outcome of your business, dreams, and life. Some people are only out there for the bottom line – Amy isn’t like that. She truly cares about your dreams and helping to make them a reality through her tireless efforts. Amy is a rockstar and I am so grateful to have her in my corner!”
— KRISTAN KASZYNSKI, ZEN BUG YOGA
“Amy is effin awesome, y’all. From day one, she truly understood our story, our vision, and our intention which was especially transformative because it helped US clarify our message. Amy empowered us with the tools to take the reins of our own evolution. She’s continued to be available to us over the years, and we’re ever grateful for her care and skill!”
— AMY HOGAN + LAURA TEAL, MANTRA YOGA COLLECTIVE
“I loved having another person in my corner who allowed me plenty of grace. Amy makes you feel like you aren’t doing it all by yourself. There is a feeling of camaraderie that comes with getting to know each other in that process. She knows her stuff! I could not have done any of this without you Amy, thank you so much for everything!”
— SHELLEY PEEBLES, FLOWER MOON BOTANICALS
“I knew right away Amy was the right fit. It’s been a real dream come true to see what I love to do take off and thrive. I truly value how our time together has set the tone for everything I do. It makes all my hard work shine even better. I love her availability to always offer support. I can’t thank her enough for everything and helping me have the best chance at success by bringing me to the next level!”
— AMY VACHRIS, ALV ART STUDIO
“By working through the weaknesses and ambiguity in my approach, I’ve since secured long-term clients that have allowed me to achieve a sustainable level of revenue. I mention Amy to anyone because I’m confident she increases the odds of personal success. She’s awesome!”
— JACOB SWAIN, GOW MEDIA
“I needed someone to invest in who would be as passionate about my success as I am. Amy expertly did just that. After working together I received my biggest contract yet to truly match my worth and expertise. Amy is an absolute joy and met me where I was at while continuing to push me along the way. She held me accountable while being empathetic to my challenges and needs. I felt like I had a true partner and she was a lifesaver to me. She will give 100% to your needs. Get ready – it’s time to get shit done.”
— CAROLINE CRAWFORD, CAROLINE CRAWFORD CONSULTING
“I thought I could level up on my own because who knows me better than me? However, I quickly discovered that to be a much more daunting task than I previously imagined. Amy worked with me every step of the way to find solutions while also introducing new ideas I would have never thought of in a million years. I was looking to climb a hill, but I ended up on top of a mountain.”
— MIKE RUNEY, RUNEY BUSINESS SOLUTIONS
“With solid, open communication, Amy anticipated my questions, concerns, what I was thinking, or the angle I was coming from. I always felt like she had my best interests at heart and was on my side. She got to know me as a person, understood my wants and needs, then aligned her approach – not everyone does this. She’s a quick study, sharp, able to be agile and adapt. Her system coupled with her savvy expertise flows logically and naturally to where I never felt out of sync. Amy is highly qualified, very in tune with, and committed to ensuring her clients are cared for as evident in her willingness to go above and beyond the status quo.”
— RODNEY SMITH, RS CONSULTING
What actually lights you the fuck up?Forget the expectations, tired narratives + bullshit.
How much more time are you willing to waste NOT fueling your untamed soul?